B.Des Communication Design
"Design is the silent ambassador of your brand." - Paul Rand
Our B.Des in Communication Design at the School of Design, UAi is designed to empower students with a comprehensive range of communication skills—both visual and oral. Our AI-embedded curriculum integrates traditional and emerging media, equipping students with expertise in animation, film, graphic design, wayfinding, environmental graphics, interactive media, and new-age digital platforms.
With AI revolutionising communication design, students will harness intelligent tools for design automation, data-driven storytelling, and immersive user experiences. The program fosters critical thinking, adaptability, and intuitive communication, ensuring graduates become versatile designers, problem solvers, and responsible culture creators.
Guided by renowned academicians and industry leaders, students will develop the technical, strategic, and conceptual skills needed to thrive in an evolving creative landscape. If you aspire to craft compelling narratives, shape meaningful interactions, and redefine the future of communication design, this is where your journey begins.
Curriculum
Design DNA
Liberal Arts
design then & Now
Digital Design - 1
design Research - 1
Professional Practice
Portfolio
Design DNA - 2
Environmental & Cultural Mapping
Object & Space
Materiality & Process Thinking
Digital Design - 2
Design & Ai
Design Research - 2
professional Practice
Portfolio
Semiotics
Photography
Typography
Cultural visual Analysis
Narrative Forms
Film Appreciation
Theatre
Illustration
Design Studio with AI
Professional Practice
Portfolio
Identity Design
Aesthetics Studies
Design Research with AI
Sound Design & Production
Idea to Image
basics of Filmmaking
basics of Animation
Elective
Professional Practice
Portfolio
Cinematography & Camera Practice (Workshop)
Visual Identity
Editing & Post-Production Techniques
Campaigns Design
Information Design
Public Communication
Stop Motion
Professional Practice
Portfolio
Elective: Craft-Based Practice
basics of Interaction Design
UI/UX & Product Systems
Documentary Film Design (Major Project)
Campaign Design
Experimental Animation
Professional Practice
Portfolio
Packaging Design
Design Management
Information Visualization
Design Lab
Professional Practice
Portfolio
Thesis or capstone research
Capstone Graduation Project
Thesis writing & documentation
