B.Des Strategic Design Management

"Design is intelligence made visible." - Alina Wheeler

We at the School of Design, UAi, empower future leaders to drive innovation through AI-embedded Strategic Design Management. This program merges design thinking, business strategy, and emerging technologies to cultivate visionary problem-solvers who shape the future of industries.

 

With a human-centric, research-driven approach, students learn to identify market opportunities, redefine business models, and craft innovative solutions. AI-powered insights and predictive analytics equip them to anticipate shifts, optimize processes, and drive strategic change.

 

Through experiential learning, industry collaborations, and real-world problem-solving, students gain the multidisciplinary expertise needed to lead enterprises, transform organizations, and design impactful ecosystems. If you’re ready to challenge conventions, embrace creativity, and become a catalyst for change, this is where your journey begins.

Curriculum

Design DNA 

Liberal Arts 

Design Then & Now  

Digital Design - 1 

Design Research - 1

Professional Practice 

Portfolio

Design DNA - 2

Environmental & Cultural Mapping

Object & Space 

Materiality & Process Thinking

Digital Design - 2

Design & Ai 

Design Research - 2

Professional Practice 

Portfolio

Design Thinking 

SDM Studio - 1 

Design Studies 

Business Management 

Generative Ai & Business 

Team Building & Management

Brand Management 

Design Research 

Marketing & PR 

Business Application of Ai 

SDM Studio - 2  

Service Design

Business Design 

Consumer Behaviour 

Consumer Psychology 

SDM Studio- 3 

Design Research with Ai 

Visual Communication

Trend Forecasting 

Storytelling

Innovation with Ai 

Advanced UI & UX

Strategic Management & Ai 

Business Model & Strategies

Strategic Design with Ai 

SI Powered Business Model & Innovation

Design for Society 

Business Ethics

Digital Marketing 

SDM Studio - Project 1

Design for Change 

SDM studio - Project 2

Thesis - Writing 

Thesis - Documentation

Career Pathways

At the intersection of business and design, Strategic Design Management fosters visionary leaders. This program empowers students to leverage design thinking and AI to transform brands, services, and systems.

 

  • Strategic Design Consultant
  • Business / Innovation Manager
  • Design Strategist
  • Service Designer / Systems Thinker
  • Product Manager 
  • Brand Strategist
  • UX Strategy Lead
  • Entrepreneur
  • Educator