B.Des Strategic Design Management

"Design is intelligence made visible." - Alina Wheeler

We at the School of Design, UAi, empower future leaders to drive innovation through AI-embedded Strategic Design Management. This program merges design thinking, business strategy, and emerging technologies to cultivate visionary problem-solvers who shape the future of industries.

 

With a human-centric, research-driven approach, students learn to identify market opportunities, redefine business models, and craft innovative solutions. AI-powered insights and predictive analytics equip them to anticipate shifts, optimize processes, and drive strategic change.

 

Through experiential learning, industry collaborations, and real-world problem-solving, students gain the multidisciplinary expertise needed to lead enterprises, transform organizations, and design impactful ecosystems. If you’re ready to challenge conventions, embrace creativity, and become a catalyst for change, this is where your journey begins.

Curriculum

Design DNA 

Liberal arts 

Design then & Now  

Digital Design - 1 

Design research - 1

Professional Practice 

Portfolio

Design DNA - 2

Environmental & Cultural Mapping

Object & Space 

Materiality & Process Thinking

Digital Design - 2

Design & Ai 

Design Research - 2

Professional Practice 

Portfolio

Design Thinking 

SDM Studio - 1 

Design Studies 

Business Management 

Generative Ai & Business 

Team Building & Management

Brand Management 

Design Research 

Marketing & PR 

Business Application of Ai 

SDM Studio - 2  

Service Design

Business Design 

Consumer Behaviour 

Consumer pPsychology 

SDM Studio- 3 

Design Research with Ai 

Visual Communication

Trend Forecasting 

Storytelling

Innovation with Ai 

Advanced UI & UX

Strategic Management & Ai 

Business Model & Strategies

Strategic Design with Ai 

SI Powered Business Model & Innovation

Design for Society 

Business Ethics

Digital Marketing 

SDM Studio - Project 1

Design for Change 

SDM studio - Project 2

Thesis - writing 

Thesis - Documentation