BBA in Artificial Intelligence (AI)
Universal AI University is India’s 1st AI University giving a unique combination of BBA in AI + Marketing/Finance to the students to be ahead of the game. With AI rapidly expanding, join this one of a kind program in one of the best BBA college in Mumbai, Maharashtra.
Our graduates will be equipped with the necessary skills and knowledge of a multi-disciplinary approach to diverse business, information communication technology and management problems. On completion of a degree covered by the subject benchmark statement, a student will have the AI skills, subject-specific knowledge and understanding, cognitive skills, practical and professional and transferable skills.
Students will have an option to study BBA in AI + Marketing or BBA in AI + Finance.
Program Highlights
- 1 Mandatory Internship
- 2 CMAPS (Collaborative Multi-disciplinary Approach towards Problem Solving)
- 1 SMART Project
- 3 years of Leadership Development
- 1 SDG (Sustainable Development Goals) Project
- 1 Research Paper
- 1 AI Lab Project
- 7 Skills Developed
- 43% Experiential Learning
Andragogy | Credits | %age |
Knowledge (KL) | 88 | 55% |
AI Lab Work (LW) | 12 | 8% |
Skill Development (SD) | 40 | 25% |
Attitude (AT) | 12 | 8% |
Green / Sustainability (GS) | 8 | 5% |
Total | 160 | 100% |
Note: In the Course curriculum, we have used initials as follows: – Knowledge as KL – AI Lab Work as LW – Skill Development as SD – Attitude as AT – Green / Sustainability as GS
Year 1 – Semester 1
– Introduction to Marketing (KL)
– Business Economics (KL)
-Managing People at Work (KL)
– Introduction to Psychology (KL)
– Introduction to Sustainability & Development (SDG Project) (GS)
Year 1 – Semester 2
– Finance for Managers (KL)
– Law and the World of Business (KL)
– Business Information Systems (KL)
– Design Thinking and Innovation (SD)
– SMART Project (Rural/Social Immersion) + LDP (AT)
Year 2 – Semester 3
– Business in Action (KL)
– Contemporary Operations Management (KL)
– Business Research Reporting (KL)
– Data Visualisation (SD)
– CMAPS (Social) + LDP (AT)
Year 2 – Semester 4
Option 1- Money & Investment (KL)
Option 1- Marketing Communications for Managers (Mkt) (KL)
– Internship /Work Experience (SD)
– Ethical and Sustainable Business Practices (GS)
– Collective Bargaining and Negotiation Skills (SD)
– Geopolitics (KL)
Year 3 – Semester 5
– Strategic Management (KL)
– Innovations and Entrepreneurship (KL)
– Option 2 – Strategic Brand Management (Mkt) (KL))
Introduction to New age Technologies, IoT, AI, AR / VR / MR & Robotics (LW)
– CMAPS(Corporate) + LDP (AT)
Year 3 – Semester 6
– Change Leadership (HR) (KL)
– Option 3 – Capital Markets and Derivatives (Fin) (KL)
– Option 3 – International and Global Marketing (Mkt) (KL)
– Ethical Supply Chain Management (Opr) (KL)
– Research Project / Paper (SD)
– AI Application in Business (Project) (LW)
Year 4 – Semester 7
Banking and Insurance/Green Marketing (KL)
Behavioural Finance/ Digital and Social Media Marketing (KL)
Security Analysis and Portfolio Management/Sales & Distribution (KL)
International Poltical Economy (common) (KL)
AI based application in Finance/Marketing Projects (LW8)
Year 4 – Semester 8
On the job training (SD)
Universal AI University awards credit for AP scores of 3 or higher in relevant subjects. Students who have completed AP Statistics (for business analytics) and AP Capstone Diploma are eligible for 3 credits each, which can be applied toward the BBA in AI program.
Note: The final courses which will be delivered will be approved by the BoS.
Andragogy | Credits | %age |
Knowledge (KL) | 88 | 55% |
AI Lab Work (LW) | 12 | 8% |
Skill Development (SD) | 40 | 25% |
Attitude (AT) | 12 | 8% |
Green / Sustainability (GS) | 8 | 5% |
Total | 160 | 100% |
Note: In the Course curriculum, we have used initials as follows: – Knowledge as KL – AI Lab Work as LW – Skill Development as SD – Attitude as AT – Green / Sustainability as GS
Year 1 – Semester 1
– Introduction to Marketing (KL)
– Business Economics (KL)
-Managing People at Work (KL)
– Introduction to Psychology (KL)
– Introduction to Sustainability & Development (SDG Project) (GS)
Year 1 – Semester 2
– Finance for Managers (KL)
– Law and the World of Business (KL)
– Business Information Systems (KL)
– Design Thinking and Innovation (SD)
– SMART Project (Rural/Social Immersion) + LDP (AT)
Year 2 – Semester 3
– Business in Action (KL)
– Contemporary Operations Management (KL)
– Business Research Reporting (KL)
– Data Visualisation (SD)
– CMAPS (Social) + LDP (AT)
Year 2 – Semester 4
Option 1- Money & Investment (KL)
Option 1- Marketing Communications for Managers (Mkt) (KL)
– Internship /Work Experience (SD)
– Ethical and Sustainable Business Practices (GS)
– Collective Bargaining and Negotiation Skills (SD)
– Geopolitics (KL)
Year 3 – Semester 5
– Strategic Management (KL)
– Innovations and Entrepreneurship (KL)
– Option 2 – Strategic Brand Management (Mkt) (KL))
Introduction to New age Technologies, IoT, AI, AR / VR / MR & Robotics (LW)
– CMAPS(Corporate) + LDP (AT)
Year 3 – Semester 6
– Change Leadership (HR) (KL)
– Option 3 – Capital Markets and Derivatives (Fin) (KL)
– Option 3 – International and Global Marketing (Mkt) (KL)
– Ethical Supply Chain Management (Opr) (KL)
– Research Project / Paper (SD)
– AI Application in Business (Project) (LW)
Year 4 – Semester 7
Banking and Insurance/Green Marketing (KL)
Behavioural Finance/ Digital and Social Media Marketing (KL)
Security Analysis and Portfolio Management/Sales & Distribution (KL)
International Poltical Economy (common) (KL)
AI based application in Finance/Marketing Projects (LW8)
Year 4 – Semester 8
On the job training (SD)
Universal AI University awards credit for AP scores of 3 or higher in relevant subjects. Students who have completed AP Statistics (for business analytics) and AP Capstone Diploma are eligible for 3 credits each, which can be applied toward the BBA in AI program.
Note: The final courses which will be delivered will be approved by the BoS.
Eligibility Criteria
Universal AI invites applications from all streams and boards (Indian & International). The candidate must either have completed Class XII, or be completing it in the same year in which she/he seeks to begin undergraduate study. Candidates from any stream, or studying any combination of subjects, can apply to any of the undergraduate programs offered at Universal AI University – one of the best BBA colleges in Mumbai, Maharashrta.
Indian Board | Minimum of 65% in Class 10th & 12th |
IB Board | Diploma Holder & Certificate Holder (Min 20 Points & based on overall candidature) |
Cambridge Board | Minimum of 2 Subjects |
Academics | SOP | Extra Curriculum Activities | Universal Ai Entrance Test or Any other National Level Test | PI |
---|---|---|---|---|
20% | 10% | 20% | 25% | 25% |
Admissions Process
Universal Ai University has launched India’s 1st AI-based & Metaverse Admissions Process, Eventuality. The entire admissions process is online and is called Eventuality. A candidate can have to follow the simple 4 steps mentioned below:
STEP 1: Application Process
STEP 2: Documents Required
- Academic Mark Sheets – 10th, 12th (if available)
- Statement of Purpose (Download Sample)
- Two Letter of Reference – School/College/Employer(Sample 1) (Sample 2)
- Extra-curricular or Co-curricular activities
STEP 3: Appear in India’s 1st AI-based Entrance Exam – Eventuality.
Duration: 90 minutes | 100 questions (No Negative Marking)
- English Language & Comprehension – 20%
- Quantitative Ability 20%
- Global & Indian Current Affairs – 20%
- Analytical & Logical Reasoning 20%
- Green Thinking and Creativity 20%
STEP 4: Personal Interview (PI)
A candidate is tested for attitude, motivation, communication & academic curiosity. The candidate’s record, academic as well as co-curricular & extra-curricular, forms the main basis of the PI discussion. If a candidate has submitted a Music Portfolio, then that will discussed as well. All PI’s will happen online via an AI-Bot at Eventuality, India’s 1st AI-based Admissions Process by Universal Ai University.
Fees (Tuition, Boarding & Lodging)
Courses | Duration | Tuition Fees |
---|---|---|
BBA in AI + Marketing/ Finance | 3/4 years |
INR 2.98 Lacs per year |
Lateral Entry into BBA in AI | Any Year |
INR 2.98 Lacs per year |
Boarding & Lodging on Campus
- Single Room (AC) (Limited Rooms Available) – INR 3,07,000 / year
- Dual Sharing Room (AC) – INR 1,97,400 / year
- Triple Sharing Room (AC) – INR 1,76,400 / year
- DOM – Boys (NON AC & Limited) – INR 1,36,500 / year
- DOM – Girls (NON AC & Limited) – INR 1,36,500 / year
Boarding - Off Campus Facility
- One Meal + Transportation (Bus Facility) + Infra Charges – INR 1,05,000 / year
- Transportation (Bus Facility) + Infra Charges – INR 46,500 / year
- Only Infra Charges (payable by all who opt for Off Campus Facility) – INR 20,500 / year
For All Students - Other Charges – INR 45,000
- Security Deposit (Refundable) – INR 25,000
- GREEN Project, SMART Project, INDUSTRIAL Visit, Cultural Programs, Alumni Fees (Non-Refundable) – INR 20,000
- Welcome Kit, Boot Camp / IMAGICAA Trip, Off-site Visits – Complimentary
Accommodation & Meals
Accommodation & Meals: We offer single rooms AC (limited rooms available) & dual sharing rooms AC with ensuite washroom, common Living & Dining Room with kitchenette. Fee includes student accommodation, house keeping, soft furnishing, WiFi, laundry, gym & extensive sports facilities. Single Sharing apartments (4 pax) will have a refrigerator, a microwave oven & dressing tables.
Food : We offer 4 Meals / Day with Veg., Jain & Non-Veg. options cooked in separate kitchens by SODEXO (Worlds largest French MNC in quality food services in 80 countries).
Refund Policy for the Undergraduate programs at Universal AI University:
If any candidate decides to withdraw from the course in which he/she took admission, then the institute shall follow the below-mentioned system of the UGC norms for fee refund. Last date of admission 15th September 2024.
Date of Fee Payment (on or before) Non-Refundable Fee
Refund of Fee (%age) |
Time Period (withdrawal of the application |
100% |
15 days or more, before the last date of admission has been notified |
90% |
Less than 15 days before the last date of admission |
80% |
15 days or less, after the last date of admission |
50% |
30 days or less, but more than 15 days, after the last date of admission |
0% |
More than 30 days after the last date of admission |
Caution money and the security deposit money, which are not part of the
fee structure, will be refunded entirely.
- The request for withdrawal or refund of fees must be sent to [email protected] .in with the subject line “REFUND Request- Universal Ai University Application Form Number”.
- The student will receive a ‘No Objection Certificate’ which he/she has to submit, along with the necessary information.
- No verbal/telephonic request for withdrawal and refund will be entertained.
- Fees shall be refunded to the eligible candidate by the institute within 15 days after the candidate has submitted the official written letter to the authority.
- A deduction of Rs 1,000 is applicable towards processing fees.
For any queries pertaining to admissions at Universal Ai University, you
may contact Student Help Support Desk – Ms. Neha Mudras at
[email protected] /70260 23000/ 93265 85100.
Scholarships & Loans
Being one of the best BBA colleges in Mumbai, Maharashrta, at Universal AI, we provide Scholarships (upto 50% of the tuition fee) and Loan Facility At Universal AI, we believe in supporting our students in every possible manner. Therefore, there are various types of scholarships which we offer to encourage our students academically.
Economic (Early Bird) Scholarship- INR 50,000/-
Early Bird Scholarship is applicable to the students who take admission at Universal AI in the Early Admission Round. Applications for Early Bird is valid upto 31st December.
Special Scholarship - INR 50,000/-
- Children of Armed Forces
- Students with domicile in Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, Sikkim, Himachal Pradesh, Ladakh, Jammu & Kashmir, Puducherry, Lakshadweep, Chandigarh, Dadra & Nagar Haveli, Daman & Diu, Andaman & Nicobar Island, Goa, Tamil Nadu and Karnataka and Africa.
- Siblings Scholarship
- Parent as Teacher Scholarship
- National / International Sports Scholarship
- For anyone who has lost his/her parent due to Covid-19
Merit Scholarship - upto INR 1,50,000/-
Indian Board |
International Board Grade |
Scholarship upto |
---|---|---|
80% to 84.99% |
30 to 32 |
20% of the tuition Fees 1st Year |
85% to 89.99% |
33 to 35 |
30% of the tuition Fees 1st Year |
90% to above |
36 & above |
50% of the tuition Fees 1st Year |
School Achievement Scholarship - INR 50,000/-
Means Scholarship - upto INR 1,00,000/-
Note:
1) Only one category of special scholarship is applicable per student.
2) Merit Scholarship can not be clubbed with special scholarship.
3) Maximum Scholarship of INR 2,00,000 can be availed per student.
4) Students are eligible for scholarship if their scholarship application is received prior to May.
5) The Scholarship application form is available here.
6) All scholarships are at the sole discretion of Universal AI.
7) Eligible students’ will receive a Scholarship Award Letter from the Admissions Team.