- November 11, 2023
- Student Blog
In the world of interior design and home furnishings, there is one name that stands out, offering both quality and affordability – IKEA. Recently, students from the BDI (Business Design and Development) had the privilege of embarking on an industrial visit to IKEA’s store in Panvel, where they not only discovered the inner workings of this Swedish giant but also learned valuable lessons in marketing and business strategy.
Two buses filled with eager students set off on a crisp morning, bound for the enchanting world of IKEA. As they arrived at their destination, the students were welcomed by the iconic blue and yellow façade of the IKEA store.
IKEA has always been a trendsetter in the world of retail and home furnishings. What makes them truly unique is their ingenious marketing tactics. The students were privy to a behind-the-scenes look at how IKEA operates and stays ahead in the fiercely competitive international market.
- Flat-Packed Efficiency: IKEA’s concept of flat-packed furniture not only saves on shipping costs but also appeals to the eco-conscious consumer. Witnessing the meticulous packaging process, students learned how this method contributes to lower prices and easy transportation.
- Innovative Showroom Layout: IKEA stores are designed like labyrinths that encourage customers to explore and discover products at their own pace. The students observed how the store’s layout emphasized the creation of a comfortable and immersive shopping experience.
- Sustainable Practices: IKEA’s commitment to sustainability is apparent throughout its operations. From sourcing materials responsibly to energy-efficient stores and even recycling initiatives, students saw how IKEA walks the talk regarding its environmental responsibility.
- Unique Brand Identity: IKEA’s quirky, easy-to-assemble product names and iconic blue bags have become synonymous with the brand. Students noted how IKEA’s strong brand identity resonates with consumers worldwide.
- Customer-Centric Approach: Customer feedback is invaluable to IKEA. Students learned that IKEA is keen on understanding its customers and continually improving its offerings based on their preferences and needs.
As the day unfolded, students were not only impressed by the marketing tactics but also inspired by the work culture and values that underpin IKEA’s success. They recognized that it’s not just about selling furniture; it’s about selling a lifestyle.
By evening, the buses rolled back into the UAIU campus, filled with students who had not just returned with their shopping bags but with memories and learnings. The industrial visit had opened their eyes to the intricacies of a global brand like IKEA, and they were eager to put their newfound knowledge into practice.
Back on campus, students were tasked with writing a reflective report about their personal learnings from the IKEA visit. They eagerly embraced the opportunity to synthesize their observations and insights. Some key takeaways included: Innovative Marketing, Sustainability Matters, Customer-Centricity and Teamwork and Collaboration.
In conclusion, the industrial visit to IKEA was an eye-opening experience for the students of BDI. They discovered the magic behind the Swedish brand’s success, the secret sauce that keeps it at the forefront of the global market.
1st Year Student
Universal AI University